Create a visual brand style and re-design the labels to make the products in the segment as distinctive as possible, both on the shelves and in e-shops. A strong visual differentiation with the competition was made with the client’s fondness for punk and preference for logotypes, similar to the one we had developed for the Roger beer brand in the past. Awfully fun stuff.
(extract of a more complex concept)
Nanits Comics was a start-up “bringing comics to life”. An app presenting an innovative form of reading digital comics with music, sounds and spatial effects.
And every comic book brand needs a comic book mascot. How else to build marketing communication for such a project than through a character and speech bubbles?
(Among other things, Nanits comics were made into a comic novel Nanits Chronicles.)
Our task was to design a mascot to represent the comic book style. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
CUTENESS
TECHNOLOGY
COMICS
NFOi is a comic book style representative. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
On the basis of the concept, sketching begins. The best solution for the rendering is searched for. The idea was clear, so we moved very quickly to the sketch phase for all the required situational illustrations in context.
A brief workshop produced an inventory of all possible situations and information that the Nanits brand needed to communicate. From this, a set of visuals was created in the form of a universal illustration or an illustration for a specific purpose such as milestones of the number of app users.
The mascot subsequently appeared on all digital touchpoints. In the app, on the web, in tutorials, on social media, in the newsletter. Of course, there was also a printed version. Flyers, banners and rollups were part of live events, presentations, participation in Comic Con or other tech conferences and startup competitions.
As the startup was written about a lot in Czech and other languages, a number of supporting promotional visuals were created.
For the Kickstarter campaign, where Nanits eventually raised over 800.000 CZK, a limited edition collectible figure was produced using 3D printing as one of the rewards. Below you can see its prototype.
