Visual identity redesign

e-shop ViSUAL IDENTITY REDESIGN

KLIENT: Whaat.cz

 

 

For e-shop with electronics – Whaat.cz – we prepared a complete redesign of a brand,

new logo, new character and whole new marketing campaign. Take a look!

 

 

CELÉ_1_00229

 

 

We first had to build the illustrated part on a unified brand communication concept.

The comic book superhero style was a clear choice. It follows the previous concept of the brand,

which we dusted, unified, improved and moved to a new level.

 

And how does the redesign result looks compared to the original visual?

 

 

DESIGN OF A CHARACTER

 

The mascot is the main tool for communicating with customers and helps to differentiate oneself

from the competition. Therefore, its design and concept was an important process.

 

Maskot_Whaat_DesignSheet

 

 

In addition to the design of the mascot, the superhero A-man, his story is also essential

and especially his opponent, a villain named Zkrat, without whom he cannot do without it.

A short circuit helps to present competitive advantages.

 

 

Maskot_skica

 

 

We used the mascot to communicate on the web and social networks.

 

 

ANIMATED TV SPOT

 

The TV spot was created for the Wimbledon period, so it was themed
and ran on television just in commercials during tournaments.

 

LOGO

 

The comic book style indicates the main direction of the design of the entire visual identity, not excluding logos.

We chose the distinctive comic shout stylization that the name actually is.

The blue lightning symbol refers to the main item of the store – electronics.

 

 

logo02b

 

 

In addition to the WHAAT.cz logo, we designed an additional “A” sign. Its use

is primarily on the jersey of the corporate mascot A-man or separately

e.g. as a profile picture on social networks.

 

 

 Logo_A-Man02b

MATERIALS FOR PROMOTION

 

 The redesign is being launched in a new advertising campaign. It uses printed materials, billboards,

TV spots, comic strips and online marketing materials such as popular brand comparators.

 

 

whaat_uziti

Whaat_Srovnávačka_verzia_2