The goal was to create a confident visual identity for the premium brand SHAR-X, which aims to become the Slovak leader in the automotive paint and coatings segment. To make our products stand out from the competition on store shelves and in e-shops, we opted for a distinctive cartoon mascot and illustrations with a punk vibe that resonates with the client. The result is original, long-term scalable branding that follows the aesthetics of the Roger beer logo – it was simply a lot of fun working on a project that isn’t afraid to stand out.
(extract of a more complex concept)
