Frenkee

 

 

 

 

 

 

KEY WORDS
enlightenment – technology – approachability – flexibility –

simplicity – innovation

 

 

Frenkee’s illustrated communication is a complex affair. The main idea of how Frenkee works
can be seen in one of the explainer videos that functioned as a bumper ad. It was designed to draw attention not only to
the brand itself, but also the mortgage advice service for the self-employed (OSVČ).

 

The task of our studio was to come up with a story for the video based on the text that was to be featured in the video.
We also created illustrations, animation, sound design.

The client then had made a voice-over in collaboration with a famous actor.

 

 

 

 

 

 

 

However, before the communication started, the mascot itself had to be invented and redesigned.

Embedded below is a mood board of not only the style of the artwork but also how Frenkee should be presented.

The mood board was based on the strategic creative output we put together with the client.

Frenkee is the embodiment of the portal itself. He’s wearing a hologram device that contains all the current
financial advice knowledge.

 

 

 

 

 

Finding the right style, level of caricature, face, clothes, and props required several weeks of research.
Everything had to be designed to be as user-friendly and as quick to understand as possible.

 

 

 

 

 

 

 

Of course, the face has to be likeable, so we proposed several solutions based on the agreed moodboard.

The next part was to figure out how the character would embody the portal and present the current information.

This is where we came up with the idea of a hologram computer. Props like this are absolutely essential for mascots as their foundation for all communication.

 

 

 

 

 

 

 

 

Frenkee is used as an illustration on the web, on social media, in animations, and in newsletters.

Each illustration is tailored to the event or information it is intended to help communicate.