logo and VISUAL IDENTITY

Differentiate your brand at a glance

Kompozice aplikaci HD | artBlock

The visual identity of a brand is the first thing customers perceive and often determines whether they remember you. Cartoon logos and hand-illustrated graphics are a way to create a unique and authentic look for your brand that catches the eye at first glance. At artBLOCK, we are specialists in creating cartoon logos and complete visual identities that not only differentiate your brand from the competition, but also communicate your brand’s personality and values.

Why a cartoon logo

1. Originality and distinctiveness

The cartoon logo offers an original style that is distinctive and instantly recognisable. Unlike classic generic logos created using templates, a cartoon logo allows you to imprint a unique character on your brand that cannot be easily imitated.

2. Emotional connection

Illustrations have the ability to evoke emotions and build a stronger connection between the brand and customers. According to a 2021 study by LucidPress, 90% of customers are more likely to engage with a brand that has a consistent and emotive visual identity.

3. Adaptability and flexibility

Cartoon logos and visual identities can be used flexibly in a variety of media – from websites and social networks to printed materials, billboards and product packaging. At artBLOCK, we create logos that can be easily adapted into a variety of formats, including animations for modern digital environments.

loga artblock e1747678936156 | artBlock

custom visual style

1. Trust that makes your brand the #1 choice

We design visual identities that build authority and sympathy at the same time. When a customer first encounters your brand and everything from the logo to the colors “fits” and is well-crafted, they naturally start to believe you’re the right choice that means business – and they come back again and again.

2. Recognition at a glance

In an ocean of generic logos and template brands, thoughtful design stands out like a beacon. Our identities work with unique cartoon illustrations, shapes, colours and compositions that are instantly memorable to the audience. The result? When your logo flashes through the feed, your target’s brain immediately knows it’s you – and not the competition.

3. Hitting exactly at the heart of the ideal target

We don’t shoot from the hip. From color tone to micro-typography, we match each visual element to real insights about your customers. That way, your brand hits the tastes of those who have the most potential to buy (and enthusiastically recommend further).

4. Consistency that saves nerves and budget

A unified visual system and clear graphic manual allow you to deploy branding on the web, social media, print and packaging without endless adjustments. Save time, money and maintain 100% visual consistency – whether your logo appears on a billboard or as a favicon in a browser.

Pivovoar Roger Grado vizualni identita logo obalovy design byk ilustrace maskot Michael Petrus | artBlock
roger pivovar etikety piva graficky manual logo ilustrace barvy brand od studia artblock 1 | artBlock

How do we approach the creation of your visual identity?

1. Understanding the brand and strategy

At the beginning of our cooperation, we will get to know your brand, its vision, goals and customers. Based on this information, we will design a visual identity strategy that best reflects your values and engages your target audience.

2. Cartoon logo: Distinctive and recognizable

Every cartoon logo we create is unique. Our illustration teams create logos that not only look great, but also tell your brand story. Cartoon logos have the advantage of being able to convey emotion, friendliness and creativity, which is often important in building trust with customers.

3. Complete visual identity

In addition to the logo, we create the entire visual identity, which includes the colour palette, font pairing, graphic elements, iconography, illustrations or mascot and other visual elements. All of these elements are designed to be consistent and usable across all platforms, from printed materials to online environments.

4. Modular design

Cartoon logos and visual identity elements can be created in a modular way – allowing for flexible customization and adaptation to different needs. Our logos are designed to work within animations, web applications or marketing campaigns, giving your brand greater versatility.

sharx-brand-codes

Examples from our portfolio

    • Roger Beer – Cartoon logo and entire identity, including labels heavily based on the sharp bull mascot. We built on the craft tradition of decorative elements related to the beer theme.
    • SHAR-X – Logo, visual identity, labels and web design for an e-shop with a rebel archetype that wants to differentiate itself not only on the shelves of brick-and-mortar stores, but also in online advertising.
    • Hříšně Dobré (Perfectly Delicious) – Complete visual identity for a family-owned brand with premium quality farm products. We used a cartoon logo and lots of small illustrations.

How does cartoon identity contribute to the success of your brand?

According to research from Branding Journal, companies with a consistent visual identity have seen up to 23% more revenue than companies without a firmly defined identity. At artBLOCK, we focus on making sure your visual identity is consistent, memorable, and flexible for a variety of presentations.

What do we offer?

  • Cartoon logo: A unique logo that reflects your brand DNA.
  • Visual identity: complete graphic design including colours, typography and icons.
  • Cartoon elements: illustrations that add playfulness and originality to your brand.
  • Animated logo: Bring your logo to life with animation for digital environments and advertising.

🎨 Chcete svou značku posunout na vyšší úroveň? Kontaktujte nás a společně vytvoříme kreslenou vizuální identitu, která osloví vaše zákazníky!

Související případové studie

line | artBlock
faq-artblock-ilustrace-komiks-branding-znacka

MÁTE PROJEKT?

Nebo alespoň obrysy a potřebujete kreativní tým, který pomůže projekt posunout na další úroveň? Nejste si jisti, zda jsme pro vás ti praví?

Rezervujte si nezávaznou KONZULTACI naší první společné mise a získejte neférovou výhodu nad konkurencí!

→ Dejme seznamovací call