Create a visual brand style and re-design the labels to make the products in the segment as distinctive as possible, both on the shelves and in e-shops. A strong visual differentiation with the competition was made with the client’s fondness for punk and preference for logotypes, similar to the one we had developed for the Roger beer brand in the past. Awfully fun stuff.
Aimpartners is a firm that has a great service, but where it can be a challenge to succinctly and easily convey information about their services and explain their benefits to clients. Especially on the web and other written formats. So they decided to make an explainer video and promo spot that would also raise awareness of their brand.
Our task was not only to come up with a concept of information transfer, but also to write a script and set up a connection with the already set visual identity of the company. And then we had to draw, animate, sound, dub and fine-tune all the other things like subtitles etc…
GOALS
Brief and clear presentation of the company’s USP and process
Increase brand awareness
KEYWORDS
APPROACHABILITY
SOLIDITY
TECHNOLOGY
KNOWHOW
OUTPUTS
Explainer video, up to 60 seconds
Promo spot, text instead of voiceover, approx. 30 seconds
Graphic components for further static use on the web and in promotional materials
EXPLAINER VIDEO
When creating the script for this spot, we focused on delivering the Aimpartners USP as effectively as possible. That is, the combination of the work of the interims and the implementation of the chosen tools in logistics and automotive companies. Clear, fast, with a friendly visual.
TEXT-BASED PROMO SPOT
Aimpartners appear at various automotive conferences. For one such event, they needed to create a promo spot to raise brand awareness. The spot ran on the main stags in between the lecture blocks and was limited in length. At the same time, it was not possible to use sound during the break. Therefore, we used the explainer component of the spot and created a variant to which we added short concise text focusing on the company’s USP.
ASSETS FROM THE VIDEO
Drawn elements from the video can also be used to illustrate texts on the web, to create infographics, for posts on social networks, to enliven communication in newsletters or press materials, etc.
PRE-PRODUCTION PHASE
SCRIPT
The client’s business needs, purpose, target audience and marketing touchpoints where the final video will appear. These are all pieces of information that serve as the basis for creating the concept and then the script. We always create the grasp in multiple variations, from which we select the most suitable one in consultation with the client. This is then developed into a complete script.
MASCOT — guide, USP holder
For the creation of this particular video, we chose a hero, the USP holder of Aimpartners, as our guide. However, before we incorporated him, we had to go through the classic character design process. Different variations, different colors. The combination was chosen based on the client’s preferences.
STORYBOARD
The storyboard plays a fundamental building block of animation creation. In the pre-production phase, it visually maps the story and the sequence of events of each scene. This detailed insight allows us to plan composition, rhythm, visual narrative and characters. Through the storyboard we can experiment with the delivery of information to the viewer. Technically, the storyboard minimizes unforeseen problems and potential edits at later stages of development, saving time and resources. Above all, it serves the client to approve the content being delivered and its depiction.
ANIMATIC
The animatic is practically an animated storyboard. Why do we need to move it around? We need to know if we can comfortably fit the desired footage and test what parts will move as they act. However, it’s absolutely essential for the client to get a feel and the impression of the video. Animatics often include a temporary voice over to add context.
STYLE FRAME
Part of the pre-production phase includes drawing clean graphics in the final style. In the process, we look for an artistic concept that will best represent the brand, convey information to the target group, etc. The style frame defines the art style and also serves as a technical test for us on how we will handle the rest of the animation, thus estimating the resources needed.
Nanits Comics was a start-up “bringing comics to life”. An app presenting an innovative form of reading digital comics with music, sounds and spatial effects.
And every comic book brand needs a comic book mascot. How else to build marketing communication for such a project than through a character and speech bubbles?
(Among other things, Nanits comics were made into a comic novel Nanits Chronicles.)
Our task was to design a mascot to represent the comic book style. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
GOALS
Creating a memorable visual sign of the brand
Diversification and tool of communication
KEYWORDS
CUTENESS
TECHNOLOGY
COMICS
OUTPUTS
Mascot design and final pose
Set of illustrations in context
Illustrations for social media
PR illustrations for app and print
MASCOT NFOi
NFOi is a comic book style representative. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
INITIAL EXPLORATION THROUGH SKETCHES
On the basis of the concept, sketching begins. The best solution for the rendering is searched for. The idea was clear, so we moved very quickly to the sketch phase for all the required situational illustrations in context.
A brief workshop produced an inventory of all possible situations and information that the Nanits brand needed to communicate. From this, a set of visuals was created in the form of a universal illustration or an illustration for a specific purpose such as milestones of the number of app users.
DIGITAL APPLICATION AND USE IN PRINT
The mascot subsequently appeared on all digital touchpoints. In the app, on the web, in tutorials, on social media, in the newsletter. Of course, there was also a printed version. Flyers, banners and rollups were part of live events, presentations, participation in Comic Con or other tech conferences and startup competitions.
PROMO VISUALS AND PR
As the startup was written about a lot in Czech and other languages, a number of supporting promotional visuals were created.
PROTOTYPE OF A COLLECTIBLE FIGURINE
For the Kickstarter campaign, where Nanits eventually raised over 800.000 CZK, a limited edition collectible figure was produced using 3D printing as one of the rewards. Below you can see its prototype.
