Supermakléřky
KOMIKS supermakléřky
CLIENT: Luxury Prague Life
Special comic series aimed at a narrow target group – creditworthy female clients of the real estate market.
A comic about luxury, in feminine colors and its characters in the models of leading designers.
KEY WORDS
feminine colors – luxury – purity – fashion – comics
Comic episodes are a great way to communicate with a cautious client, building them
trust in the brand while fighting many myths about the real estate market. They were used as content marketing supplemented
by sharing on social media and occasionally using PR articles on housing and business.
comic design
Comics go through the usual course from the sketch, the first phase of coloring so-called flat coloring to the final form
with bubbles and lettering. Everything in gradual steps, which the client has the opportunity to comment on.
references and colors
A strong aspect and requirement of this contract is a specific color palette that caters to female audiences
and Super Broker customers. In addition to color, they are also specific references to luxury clothing
comic book heroes, modern accessories, expensive cars, and real estate at the best addresses included in comics.
The female audience will certainly notice specific models from the world’s leading clothing houses incorporated into comics.
Therefore, there was a emphasis on detail in both the selection of pastel colors and fashion processing
on the basis of advance selected reference photos.
COMICS
Episodes are released regularly on Supermakler’s online websites and social networks.
Take a closer look at examples of panels selected across episodes.
illustration for pr articles
In addition to comic book episodes, we have also created several add-ons for Super Brokers
illustrations for PR articles on urbanism and the real estate market.