Content marketing

#Morethanoffice

CLIENT: Skanska

 

WELL certification, which sets objective criteria for what an ideal and, above all, healthy work environment should look like.

Our client Skanska decided for series of illustrated topics. The theme had to be conveyed in a fun way so that people

were motivated to read other parts.

 

We created a  light style , designed characters , and illustrated humorous situations,

on which we demonstrate various problems of the working environment. Pass information and Have fun.

Strong humor and descriptive exaggeration.

KEY WORDS

humor – exaggeration – individuality – office – cartoon

 

 

      

CHARACTER DESIGN

The basis of the series of articles are the characters of people working in the office. Everyone has different needs in the workplace,

and therefore solves other situations. Some need movement , others peace of mind to relax , some need comfort

a workspace ergonomics . Projecting humor into illustrations is crucial, which is why we were not afraid

use cartoons and style dynamics. You can see how to present these features visually here.

 

Caricature, exaggeration, extreme. Features that enhanced humor and the character’s theme.

A sketch according to the creative brief agreed by the client and the final processing in color.

 

ILUSTRACE

The characters alone are not enough. To make the addition of the article more descriptive and really “illustrate” the problem,

we’ve incorporated our characters into specific situations.

 

CONTENT MARKETING

We used the illustrations in a series on #morethanoffice

and under the hashtag #osmnespokojenych.