SHAR-X, re-design of the visual style
REALIZATION: logo, visual style, mascot, labels
CLIENT: SHAR-X
Create a visual brand style and re-design the labels to make the products in the segment as distinctive as possible, both on the shelves and in e-shops. A strong visual differentiation with the competition was made with the client’s fondness for punk and preference for logotypes, similar to the one we had developed for the Roger beer brand in the past. Awfully fun stuff.
The original design
The concept of re-design
(extract of a more complex concept)
Logo
Mascot / Key Visual
Product Labels
Illustration
Visual Style
