The Scratch Wars brand approached us to help them develop a few dozen characters for their innovative card and mobile game. The brief was to stick to an already set art style and concept that had worked for the game for several years.
At the same time, it was necessary to complete the entire order in a relatively short time, which was a physically impossible task for individuals. Here, we were able to take advantage of a well-established process within our studio, with individual team members interacting in a canon representing different phases of the creation, namely design – drawing – colouring and coordination.
The biggest challenge was to feel the already working concept of the characters. That is, not only the style, but also the way of thinking in designing, attention to detail, uniqueness and imprinting a funny playfulness to every single character. We chose one of our designers who has thousands of hours of similar games recorded. Combined with quality art direction, he has given rise to the following set of unique characters with varied traits so that not one is like the other.
As with all of our work, part of the process is approving the different stages of creation.
A sampling of the dozens of designs we have worked on.
The creative process is rarely straightforward, and so some of the characters have undergone changes during the course of the work. The brief and essence of the crab-knighting Motorak remains, but the helmet, resized and camouflaged armour has been added to the final version
Would you like to replace the brain with a propeller with a fragrant flower? No problem!
