We always cheer for a brand that decides to go unconventional with their idea. This is the current marketing of the Sanitino e-shop. Our task was to create a visual style for brand awareness communication, linking the story and processing everything in the form of an animated TV spot, web re-cuts for social media and other accompanying visuals such as billboards or banners for online campaigns.
In the storyboard, we presented two ideas that were aimed at different target groups in different life situations. The client chose version B. A story about renovating an old plasterboard bathroom into a new one. Thanks to products from the Sanitino e-shop, of course.
After the first iterations of the concept, a modified storyboard was assembled with a makeshift voice-over, portrayed by our talented voice-over artist Michael, in order to test the footage and overall feel of the concept in the context of time. In the next step, sketches began to emerge for the animation’s sharp cartoon backing, where we visualized the basic cuts, movements and overall phrasing of the spot.
The result in an animation that was further recycled into web versions for social media marketing. We also converted it into a portrait format for use on social media for forms such as Instagram stories, reels etc.
Alongside the TV spot, a banner and classic outdoor billboard campaign ran in the digital space, continuing to maintain brand awareness with the same visual style, colour scheme and characters viewers may have known from TV.
