OPSO is an example of how a thoughtful combination of interior design and visual identity can turn an ordinary shisha bar into an unmistakable destination. Our goal was to create an environment that immediately captures guests’ attention, naturally encourages social sharing, while supporting a sustainable brand. Through strategic use of space, large-scale art and a unified visual language, this shisha bar has become a place where the design and atmosphere work to benefit the business and strengthen guests’ relationship with the brand.
Since OPSO’s online marketing works primarily through Instagram, we had to create a distinctive profile language not only visually, but also in terms of content in the form of jokes and hyperbole combined with information about events, bargains, parties, etc.
We created an animated variation of the images for use on the web, social networks, but also in the form of AR augmented reality.
Visitors can scan the AR images via QR code and view their movement while waiting for their drink. Because the effect was happening on Instagram it encouraged visitors to share the experience to their network and spread awareness of the establishment to other people.
