Creation of a visual brand
CLIENT: Mad Joke Production
One of the most interesting and at the same time a bit of the most bizarre orders that our studio has
done was the whole visual communication for the Dinosaur Planet project.
This project is an entertaining service for the little ones at various children’s events and camps, but it also captivates adults with an overview.
The basic thing to start first with is logo design.
We struggled a lot with whether to make the logo simple
in contemporary flat design. In the end, however, taking into account the use of the logo and the target group,
children, we chose a slightly more elaborate and colorful logotype.
We decided to make the webdesign full of illustrations, colorful graphics and moving paralaxes.
One of the ambitions of the Planet of the Dinosaurs project is to educate children in a fun way. We chose to do that by
a special comics website full of informations. Accordingly, we made also printed materials for little kids!
To put together a complex presentation based on illustrations is not an easy thing to do
and needs a good preparation, many sketches and plans.
But we make every illustration very thoroughly.
Drawing the strict anatomy of the dinosaurs… that is not an easy thing to do!
Part of many of our projects are, of course, comics. This time, it was a comics mapping
the entire journey of the kids trip, so they could have a special personalized printed memory.
To make the website interesting we prepared animated landing illustration.
The poster is the basis of every successful event on which this project stands.
From the idea through the sketch to the final processing. Merchandizing in the form of memory, application, etc.
We also did some other prints, like memory games for children.