Web design, microsites, and small e-shops

Branded web development: a complete solution for smaller e-shops and microsites

In today’s digital era, a website is more than just a business card. It’s where customers meet your brand, find out about your products and make purchasing decisions. If you want your brand to really shine, it’s crucial to connect web design with your overall branding.

Why is linking a website to a brand important?

Consistent customer experience: customers look for brands that have a consistent experience. When your website is visually and content aligned with your entire branding – including illustrations, animations and communication style – you create a memorable experience that builds trust and loyalty. A Nielsen Norman Group study showed that consistent branding can increase revenue by up to 23%.
Higher engagement rates:Sites with quality visual content are more likely to keep visitors longer. According to Adobe research, up to 38% of users will leave a site if the content is uninteresting. The combination of a unique visual style and animated content on a site can significantly increase interactions and time spent on the page.
Branding as part of every page: for small e-shops and microsites it is important that every page is part of the overall brand story. At artBLOCK, we create complex illustrated and animated identities that start with the logo, continue through illustrations on the product page and end with brand videos on the homepage. Your brand will feel alive and authentic at every turn.

Our solutions for smaller e-shops and microsites

At artBLOCK, we specialize in creating websites that reflect the soul of your brand. We focus on smaller e-shops and microsites where creative branding plays a vital role. Every project we create is visually and functionally connected to your overall brand style – from illustrations to animations to UX design.

How do we do it at artBLOCK?

Brand analysis and understanding – we start by taking a deep dive into your brand DNA. Together, we identify what visual and content elements will best resonate with your target audience.
Combining illustration and animation – we use our talent for illustration and animation to create a website that looks unique and performs. The visuals are consistent with your branding and serve to promote your products.
Optimization for SEO and UX – besides the visual side, we also focus on functionality. Our websites are fast, responsive and optimized for SEO to rank well in search engines.
Branded videos and interactive elements – in addition to static visuals, we also offer the creation of animated elements and explainer videos that clearly present your products to visitors and increase conversions.
Long-term support and updates – we know that a website is not a one-off thing. Once the site is launched, we offer long-term support, including content updates, new visuals or site extensions to suit your needs.