Mascot

The key to successful customer communication

Why is a mascot indispensable for your brand?

Corporate mascots are not just fun characters, but key elements in building a strong brand. According to a study by Lucidpress, consistent visual elements such as mascots can increase brand recognition by up to 80%. A mascot can help you not only attract attention, but also keep customers emotionally connected to your business.

How can a mascot help your brand?

Creating a strong and memorable identity
- A mascot is an exceptional tool that differentiates your brand from the competition. Not only does it become the face of your company, but it makes your brand easy to remember and adds personality.
- Studies show that people are 55% more likely to remember visual elements than textual elements. Therefore, a mascot strengthens your visual identity and helps your brand stay in the minds of your customers.
Increase customer interest and engagement
- A cute and charismatic mascot can easily attract attention, not only on the web, but also on social media and offline campaigns. According to Animoto, content with a visual element like a mascot can increase user engagement by up to 94%.
- Customers will remember your brand better and want to interact with it again and again.
Building trust and long-term relationships with customers
- A mascot brings a human element to communication, making your brand more accessible and authentic. This makes customers feel more connected to your brand and have more trust in your products or services. Harvard Business Review research shows that customers who have an emotional connection to a brand are 52% more valuable than those who don’t.

The mascot is not a one-off affair

A mascot is not just something you put next to your logo and expect it to work on its own. For a mascot to really do its job, it must be used in a long-term and systematic way. Its power lies in the fact that it becomes a symbol of your brand that customers recognise even if they can’t see your logo. Consistent use of the mascot on the web, in printed materials, on social media, in newsletters, at events or in advertising spots is the key to creating a lasting brand identity.

Flexible and vivid symbol

The mascot must be a living organism that adapts to different situations and environments. We give it different poses, props and dress it up according to the seasons. The mascot can become the star of your event when you print it life-size or bring it to life in an animated commercial.

Modular mascot system

For long-term use, we offer a modular mascot template. This system allows clients to easily modify the mascot to suit their needs, for example by changing facial expressions, poses or clothing. Using software such as Photoshop, Figma or free tools (Canva, Photopea, Gimp), you can create dozens of combinations without the mascot being repetitive in communication. This system gives you flexibility without having to constantly create new graphic elements.

Example of gesture and facial expression components for the Lucky Citron mascot (full case study → here)

Avoid infantile style

Many clients express concern that the mascot should not appear too childlike. Cute is not the same as infantile. By working with us, you can be sure that your mascot will be visually appealing, professional and yet accessible to a wide audience without giving the impression of a childish product.

How do we create mascots at artBLOCK?

Our mascot creation process is detailed and takes into account your corporate identity. We follow the following steps:

A detailed analysis of your brand to understand its values and goals.
Design a unique visual style – your mascot will reflect the DNA of your brand and become its unmistakable symbol.
An elaborate mascot story that captivates your customers and draws them into your world.
Mascot animation – in addition to static visuals, we also offer animated versions for use in online campaigns or advertisements.

🎨 Chcete vytvořit maskota, který posune vaši značku na další úroveň? Kontaktujte nás a společně vytvoříme maskota, který bude dlouhodobým symbolem vaší značky a magnetem na zákazníky.