It is advisable to prepare Christmas campaigns from September at the latest. But it’s not always possible. And then there’s no time to waste. The Salvation Army needed hell to create an animated ad fora kettle collection that’s running around the world. And that’s pretty quick, because at Christmas, people can be generous to those most in need. So, jump on it, brainstorm, draw storyboards and animate.
STORYBOARD FOR THE TV SPOT
When he’s in a hurry, there’s no time to waste. Especially for a Christmas charity. And so the storyboard needs to be lightning fast but concise. It’s not always about seeing every detail of the animation up front, it’s more about capturing the idea and creating a visual script for the illustrator and animator.
