ICE is a leading Czech consulting and design company in the field of industrial automation. Even such a serious and, at first glance, perhaps corporate dry sector deserves a distinctive visual approach, which is why their CEO Tomáš Vránek approached us.
The idea behind the campaign was to present real ICE employees as superheroes in the industry. Everything had to correlate with the spirit of authenticity, which is a key value of ICE as well as its HR campaigns.
This is how the key visual of the company’s long-term HR campaign was created.
Each of the selected employees was drawn with adequate precision based on real ICE employee heroes and portrayed in a way that represented a role that was characteristic of that employee and had a telling value to potential ICE job applicants.
The visuals we created served many purposes on the web and social media, as well as in the physical world in the form of printed materials and big-boards. For ICE’s HR activities, this mainly involved long-term campaigns on LinkedIn, eye-catching attention-grabbers at trade fairs, as well as workplace branding. Some of the printed deliverables were life-size and some even larger-than-life.
Part of the creative process is looking for variations. Not only content, composition, but also colors and other details. Sometimes the process will change the brief just based on the designs, which the client will only reconsider when they first see them.
As part of creating the visual style of a specific HR campaign, we presented the client with options to choose from
Final solution for the key visual of the HR campaign
