Nanits Comics was a start-up “bringing comics to life”. An app presenting an innovative form of reading digital comics with music, sounds and spatial effects.
And every comic book brand needs a comic book mascot. How else to build marketing communication for such a project than through a character and bubbles?
(Among other things, the comic novel Nanits Chronicles was based on the Nanits comics.)
Our task was to design a mascot to represent the comic book style. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
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NFOi is a comic book style representative. A memorable and recognizable brand symbol that will communicate information on the web, in the app, on social media, in animated videos and in printed materials or rollups and banners.
On the basis of the concept, sketching begins. The best solution for the rendering is sought. The idea was clear, so we moved very quickly to the sketch phase for all the required situational illustrations in context.
A short workshop resulted in an inventory of all possible situations and information that the Nanits brand needed to communicate. From this, a set of visuals was created that had the character of a universal illustration or an illustration for a specific purpose such as milestones of the number of users of the app.
The mascot subsequently appeared on all digital touchpoints. In the app, on the web, in tutorials, on social media, in the newsletter. Of course, there was also a printed version. Flyers, banners and rollups were part of live events, presentations, participation in Comic Con or other tech conferences and startup competitions.
As the startup was written about a lot in Czech and other languages, a number of supporting promotional visuals were created.
For the Kickstarter campaign, where Nanits eventually raised over 800.000 CZK, a limited edition collectible figure was produced using 3D printing as one of the rewards. Below you can see its prototype.
