A gentle, heartwarming animated spot for Valentine’s Day presented small gingerbread cookies as an original gift for a romantic moment. The illustrative visual style, intimate atmosphere, and emphasis on the product created a compact campaign that naturally builds on the brand’s identity and works across online and offline channels.
Create an animated spot with the intimate atmosphere of a romantic moment.
Introducing a new product – honey cookies as an original gift.
Visually define yourself through a distinctive key illustration that matches your brand identity.
Ensure that the product is distinctive and recognizable in both the commercial and the packshot, clearly recognizable and distinctive.
We explored several visual styles and chose digital painting to convey softness, emotion, and intimacy.
We designed the scene and characters to naturally tell the story of a romantic moment.
We consistently incorporated the product into the storyline of the commercial and into the final packshot, emphasizing clarity and attractiveness.
Design and implementation of key illustrations.
Production of an animated commercial, including dramaturgy and animation style.
Editing the spot into various formats for social networks.
Banner campaign design, including variations for A/B testing.
Press illustration for the packaging of a new product.
Based on the initial image provided by the client, we researched and tested a range of illustration styles.
Samozřejmostí je v dnešní době k reklamnímu spotu, který běží ať už v televizi nebo na YouTubu, udělat i variace pro různé formáty na sociálních sítích a pro jiná použití, například na produktové stránce v e-shopu, landing page nebo v kampani.
Exploration is not only about finding the right visual style for a brand or product, but also about finding a way to capture the packshot in a way that highlights the product itself and the emotion that the customer should associate with it.
