Some topics are still problematic to present in the public space, talk about or even show them off. To work such a theme into an illustration is an amazing challenge! Our challenge was to creatively communicate pharmaceutical products targeted at women and their private parts.
This commission is a perfect example of communication in a playful and fun way that is not offensive and not too unflatteringly explicit. The expressive devices in the illustration benefit from hyperbole/grotesque and bring a rich palette of grimaces and gestures.
The main character, working name Chantal, is a young woman who has a boyfriend and one cat, likes to go to the gym or for a coffee with a friend, and in the winter she goes down the slope on her board. She’s definitely not a barbie! But sometimes she has to deal with intimate female issues…
Video is now a mandatory format in a marketing campaign, so we created a spot that appeared on social media and YouTube.
The concept of the illustrations was to show specific situations in two variants – despair without Jenamazole and happy-end with Jenamazole. Inventing states of madness was great fun and we didn’t spare Chantal much!
The illustrations were used in a social media campaign and as content on the Gyntimni.info website.
In addition to pairs of illustrations, other advertising formats were created, such as an illustrated Facebook carousel, an animated gif or a video spot.
The mascot and illustrations can easily be prepared in a seasonal design, e.g. in a winter context. This is great to use as a PF, for example.
