Hříšně Dobré

Client: Perfectly Delicious

Hříšně Dobré (Sinfully Good) was a brand of honest farm products that grew from small-scale production to a stage where a DIY visual presentation was no longer sufficient. We helped it undergo rebranding and create a strong, memorable visual identity with a story that stands out at farmers’ markets, on store shelves, and in online communication.

Hrisne Dobre design artblock branding ilustrace 2 | artBlock

The assignment

  • Rebranding of a small farm brand producing jams, ketchups, and BBQ sauces.
  • Create a visual style that clearly distinguishes us from the competition.
  • Design a complete visual identity that can be used on packaging and in online communications.
  • Ensure easy differentiation between individual product categories directly on the labels.

Solution

  • We designed a strongly illustrated visual identity based on the characteristic characters of “sweet tooths.”
  • The sweet tooths were a design decision that created a distinctive illustrative style, giving the brand a story, emotion, and dynamism.
  • We distinguished individual product categories using accent colors and specific drawings.
  • We designed the entire system to work consistently across packaging, printed materials, and social media.

Scope

  • Logo design and complete visual identity of the brand.
  • Definition of color palette and font pairing.
  • Creation of key illustrations of gourmands
  • Illustrations and graphic elements for distinguishing product categories.
  • Label templates for various types of products.
  • Visual identity design manual.
  • Additional applications for social networks, banners, and other marketing outputs.

Before and after

Hrisne Dobre pred a po redesign min 2 | artBlock

Brand Symbols

For every visual identity, we pay attention to the strategic creation of brand symbols that ensure brand recognition and significantly strengthen its unity across marketing channels.

Hrisne Dobre design artblock brand assety min | artBlock

Concept development

Hrisne Dobre analyza konkurence koncept moodboard proces 2 | artBlock

Logo

Hrisne Dobre design artblock logo 1 | artBlock

Application

Hrisne Dobre design artblock aplikace min | artBlock

Individual components

The sweet tooths have become a characteristic symbol of the brand. They serve not only as illustrations, but also as a set of memorable mascots that complement the creative and visuals at all communication touchpoints.

Hrisne Dobre Ilustrace Mlsouni 2 | artBlock

Doodles

Hrisne Dobre design artblock doodle min | artBlock

Icons

Hrisne Dobre design artblock ikonky 1 | artBlock

Background patterns

Hrisne Dobre design artblock pozadi min | artBlock

Product line labels

Hrisne Dobre Etikety Produkt min | artBlock

overview of the entire brand

hrisne dobre prehled | artBlock

Do you have a project?

Give us a call!

Hrisne Dobre design artblock mlsoun CTA 1 | artBlock