One of the most interesting and, at the same time, somewhat bizarre brand design projects our studio has ever worked on was the creation of the entire visual communication for this project.
Planet of the Dinosaurs was a unique combination of entertainment and education. A traveling project for children featuring two-meter-tall realistic dinosaur costumes, it needed a visual world as powerful and convincing as the experience itself… and it was a terribly cool job for our studio.
The basis for every brand is logo design. We struggled a lot with whether to keep the logo simple in a contemporary flat design. However, in the end, taking into account the use of the logo and the target audience, i.e. children, we opted for a slightly more elaborate and colourful logo.
We decided to interweave the web design with illustrations, cartoon graphics, and moving parallaxes.
One of the ambitions of the Planet of the Dinosaurs project is to educate children in a fun way. To do this, we have chosen a comic presentation of information for both the web and the press. The printed educational materials functioned as a small encyclopedia of dinosaurs and their lives.
Putting together a complex presentation in images on a limited format is not an easy thing to do and requires good preparation, balancing drawings and scripts.
Every illustration receives the care it needs.
Any illustrator can draw people because he uses it every day, but learning the anatomy of different dinosaurs… there aren’t many!
Most of our projects also include comics. This time it was a comic mapping the experience of the action camp itself. The comic also remained a personalized memory.
Most of our projects also include comics. This time it was a comic mapping the experience of the action camp itself. The comic also remained a personalized memory.
The poster is the foundation of every successful event, on which this project is based. From the idea to the sketch to the final processing. Merchandizing in the form of a pexes, application forms, etc.
A complementary, but no less important function, was printed matter. For example, card games for children.
