One of the most interesting and at the same time a bit bizarre brand design commissions our studio has worked on was the creation of the entire visual communication for the Planet of the Dinosaurs project. This project is a fun service for the little ones at various children’s events and camps, but easily captivates adults as well.
The basis for every brand is logo design. We struggled a lot with whether to keep the logo simple in a contemporary flat design. However, in the end, taking into account the use of the logo and the target audience, i.e. children, we opted for a slightly more elaborate and colourful logo.
We decided to intertwine the web design with illustrations, cartoon graphics, moving parallaxes.
One of the ambitions of the Planet of the Dinosaurs project is to educate children in a fun way. To do this, we have chosen a comic presentation of information for both the web and the press. The printed educational materials functioned as a small encyclopedia of dinosaurs and their lives.
Putting together a complex presentation in images on a limited format is not an easy thing to do and requires good preparation, balancing drawings and scripts.
Every illustration receives the care it needs.
Any illustrator can draw people because he uses it every day, but learning the anatomy of different dinosaurs… there aren’t many!
Most of our projects also include comics. This time it was a comic mapping the experience of the action camp itself. The comic also remained a personalized memory.
We used an animated landing illustration to attract the viewer when entering the website.
The poster is the foundation of every successful event, on which this project is based. From the idea to the sketch to the final processing. Merchandizing in the form of a pexes, application forms, etc.
A complementary, but no less important function, was printed matter. For example, card games for children.
