For Alza and its private gaming brand Rapture, we created covers and comics. We also did story marketing and visual communication based on comic book narrative and visuals.
We have created extensive visual communication that spans from packaging to the e-shop or offline gaming events and trade shows – including product pages, merchandising and branding of gaming devices.
We set the brand’s characters in motion in a series of animated posts that speak the language of gamers and bring playfulness to the feed.
We designed four unique characters, each representing a category of gaming equipment – from peripherals, to monitors, to gaming cases and cooling. We treated each character as a separate mascot in the design process. And of course we also used the characters for packaging and comics.
We have created a system of grimaces and poses for the characters that can be used independently for a wide range of marketing communications. From banner ads, social posts, newsletters, to life size cardboard characters at trade shows to complementing product pages.
Each character has been given their own emblem – a distinctive logo that captures their role, personality and the category they represent.
Designing eco-friendly packaging that carries the brand’s characters brings fun to the packaging, as well as memorability to the brand identity. While keeping the visual connection between packaging and comics.
We created a complex lore that defines the story, the relationships and the environment of the characters – the cornerstone of all visual storytelling, which is written not only into the look of the characters, but especially into the comics.
Enemies, environments and game arenas.
Each product category has its own story. The comics on the product pages reveal the deeper world of the characters and their connection to the brand’s game world.
