For Albi, we created an attractive visual style for the Science & Crafts series based on comic book heroes. They guide children through the world of science and creativity through illustrations on television, on real products, and in stores. The goal was to combine extensive branding and functional communication into one big adventure that children can experience firsthand.
We designed our product catalog featuring educational game sets as an adventure comic book, where our main characters gradually discover different worlds, crafts, and professions.
We then visually matched the actual product boxes to the catalog and refined the boxes down to the last detail, including well-designed interiors and manuals that are part of the game boxes.
Together with Albi, we also created three comic TV commercials in which our heroes came to life on screen! Join us as we walk you through the entire process—from sketches to colored illustrations to the final commercial…
Part of the product marketing was a comic strip in ABC magazine, in which we described the process of creating a comic book catalog. What better way to convey information about the creation of marketing materials to our target audience (children and parents) than through a comic strip?
