For MyQ, we started redoing the old visual style and all brand communication based on comic book characters and telling the story of the brand and their product through comics. We love it when a client is bold, creative and not afraid to differentiate themselves.
Animated videos are also part of the MyQ communication routine. We’re really enjoying going metaphorical with the launch of the new MyQ Roger cloud services.
Animated videos, comics and other MyQ brand communications include a series of characters that demonstrate the use of the MyQ product, present information, news and are focal points for further communication.
Characters have many uses. Sometimes they draw attention to certain facts, sometimes they present and sometimes they are simply an attractive visual accessory that combines a strong visual brand communication.
Infographic to communicate the brand’s approach to environmental issues.
Supplementing web communication in animated form to increase visitor engagement.
