Digital magazine distributor Publero, now Alza Media, has come to us several times for help with creating a Christmas campaign to promote Publero. The main idea was a comic Christmas calendar with illustrations, through which Publero would give away gifts of digital magazines, music downloads and free subscriptions to its fans every day of Advent via links on Facebook.
As always, the most important thing at the beginning was to design the whole visual style. This time we chose a light caricature using pop culture references to famous politicians.
Every Christmas calendar also needs a front page. In this case, the picture on the website, where users found new gifts every day under the elves.
