For the online electronics store Whaat.cz, we created a complete redesign from a new logo to a mascot to a new advertising campaign.
We first had to build the illustrated part on a unified brand communication concept. In terms of art style, the stylization into comic book superheroes was an obvious choice. It builds on the earlier brand concept, which we have dusted off, unified, improved and taken to a new level.
And how does the result look compared to the original visual?
The mascot is the main tool of communication with customers and the best way to differentiate yourself from the competition. Therefore, its design and concept was an important process.
In addition to the design of the mascot, the superhero A-man, his story and especially his adversary, a villain named Zkrat, are also important. Scratch helps to present advantages over the competition.
on the web and social media.
The TV spot was created for the Wimbledon period, so it was thematically focused and ran on TV just during the commercials during the tournaments.
Social media marketing with a comic book superhero? Comic strips that communicate news, events or encourage people to buy particular products are an obvious choice.
Mascot illustrations in a wide range used similarly to comics are perfect for posting on Facebook and Instagram.
The comic style sets the main direction for the design of the entire visual identity, including the logos. We chose a distinctive stylization of the comic scream, which the title actually is. The blue lightning bolt symbol refers to the store’s main item – electronics.
The redesign is being launched in a new advertising campaign. It uses print materials, billboards, TV spots, comic strips and online marketing materials such as popular brand comparison sites.
