How to show children the fun world of Albi Science and Albi Crafts educational sets?
By using comic book heroes who experience all the adventures for themselves!
And they can do it on paper, on real products in the shop and on TV…
We have treated the product catalogue with educational game sets
as an adventure comic where our main characters gradually discover
different worlds, crafts or professions.
We then visually aligned the real product boxes with the
catalogue and refined the boxes down to the last detail, including thoughtful interiors
or the manuals that come with the game boxes.
Together with Albi, we also created 3 comic TV spots,
in which our heroes came to life directly on the screen!
Join us for a walk through the whole process – from sketch,
through colour illustrations to the spot itself…
Part of the product marketing was a comic strip in ABC magazine, in which we described the process of creating a comic strip catalogue. How else to convey information about creating marketing materials in an attractive way to your target audience (children and parents)? Well, with comics, of course!
