How to introduce customers to the new world of e-books? How to guide them to install an app to read digital content? Like illustrations! For Palmknihy, the e-book retailer, we have prepared a special microsite mojeprvniekniha.cz, thanks to which they can dive into the world of digital reading with an illustrated heroine and experience what adventures can await them thanks to e-books and audiobooks! It doesn’t matter if you’re at home, on the road or on a walk in the mountains. A short page/microsite will clearly and clearly present you the possibilities and the simplicity of the whole process.
The first step is to choose the right direction – the drawing style, the color palette and the best design for the character of the heroine who will accompany you throughout the run.
These were then sensitively incorporated into the web design of the microsite, complemented by strongly composed texts.
Below you can see the whole microsite from the beginning to the footer 🙂
To promote awareness of the site and e-reading and audiobook listening itself, we have also created a series of illustrated posters that use literary quirks to attract more traditional readers to venture beyond the world of paper books. The posters should be installed on citylights in the busiest places in all major Czech cities.
