For the Sapeli brand, we created a TV commercial in the form of a hand-drawn frame-by-frame animation. The goal was to emphasize the product itself – the door – as much as possible, so we chose a minimalistic black and white stylization of the environment. The key motif of the story is the family meeting at home and the door as a symbol of connection and security. In order to emphasize this emotional element, the family characters were softly coloured with pastel shades. We built the atmosphere of the warmth of home through scenes of a dinner together and the presence of a four-legged pet, which naturally became the mascot of the whole commercial.
