Aimpartners is a firm that has a great service, but where it can be a challenge to succinctly and easily convey information about their services and explain their benefits to clients. Especially on the web and other written formats. So they decided to make an explainer video and promo spot that would also raise awareness of their brand.
Our task was not only to come up with a concept of information transfer, but also to write a script and set up a connection with the already set visual identity of the company. And then we had to draw, animate, sound, dub and fine-tune all the other things like subtitles etc…
APPROACHABILITY
SOLIDITY
TECHNOLOGY
KNOW HOW
When creating the script for this spot, we focused on delivering the Aimpartners USP as effectively as possible. That is, the combination of the work of the interims and the implementation of the chosen tools in logistics and automotive companies. Clear, fast, with a friendly visual.
Aimpartners appear at various automotive conferences. For one such event, they needed to create a promo spot to raise brand awareness. The spot ran on the main stags in between the lecture blocks and was limited in length. At the same time, it was not possible to use sound during the break. Therefore, we used the explainer component of the spot and created a variant to which we added short concise text focusing on the company’s USP.
Drawn elements from the video can also be used to illustrate texts on the web, to create infographics, for posts on social networks, to enliven communication in newsletters or press materials, etc.
The client’s business needs, purpose, target audience and marketing touchpoints where the final video will appear. These are all pieces of information that serve as the basis for creating the concept and then the script. We always create the grasp in multiple variations, from which we select the most suitable one in consultation with the client. This is then developed into a complete script.
For the creation of this particular video, we chose a hero, the USP holder of Aimpartners, as our guide. However, before we incorporated him, we had to go through the classic character design process. Different variations, different colors. The combination was chosen based on the client’s preferences.
The storyboard plays a fundamental building block of animation creation. In the pre-production phase, it visually maps the story and the sequence of events of each scene. This detailed insight allows us to plan composition, rhythm, visual narrative and characters. Through the storyboard we can experiment with the delivery of information to the viewer. Technically, the storyboard minimizes unforeseen problems and potential edits at later stages of development, saving time and resources. Above all, it serves the client to approve the content being delivered and its depiction.
The animatic is practically an animated storyboard. Why do we need to move it around? We need to know if we can comfortably fit the desired footage and test what parts will move as they act. However, it’s absolutely essential for the client to get a feel and the impression of the video. Animatics often include a temporary voice over to add context.
Part of the pre-production phase includes drawing clean graphics in the final style. In the process, we look for an artistic concept that will best represent the brand, convey information to the target group, etc. The style frame defines the art style and also serves as a technical test for us on how we will handle the rest of the animation, thus estimating the resources needed.
