Illustrated brand ACI

MASKOT FOR MARKETING COMMUNICATION

 

In some cases, it is appropriate for the brand and its marketing communication

to choose a mascot character. Its design is then a sensitive matter, when it is taken into account

not only the purpose of use , but above all the target group to be addressed by the communication.

Character for ACI is an example of use in complete brand communication on different channels.

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DESIGN OF A MASCOT

First, you need to design the character itself and outfit . We approach this as we do with brand exposure and understanding.

Everything a company does should be the embodiment of a mascot that is meant to represent and promote the company.

 

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After designing, you can move on to creating the illustrations according to the purpose of use.

 

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WAYS OF USE ACROSS THE BOARD

See all the ways to use a mascot. In publications, on the web, in marketing.

 

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on the website…

 

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in the press, promotional materials, merchandising, and gifts for clients …

 

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and our mascot also has practical use …

 

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Oh, the Christmas campaigns. It’s best to start with them in the first half of the year.

But there is also something to do with it after the holidays 🙂 How about Advent calendar as a gift for clients?

 

 

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Comics
for PR articles and content marketing are of this type

marketing communications are almost a  duty.

 

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Let take a look at the animatic for an unrealized TV ad.