CBDčko is a brand focused on premium CBD products that are built on high quality, purity, and guaranteed effectiveness. Although the product base itself was strong, the visual aspect of the brand did not communicate this value, and in a saturated segment, the brand easily blended in with the competition. Our goal was to give the brand a clear visual style and create a system that would be recognizable and scalable in the long term.
Even though the CBDčko brand had been established in the Czech Republic for several years, it had ambitions to enter the European market, where the same name would not work. So we immediately prepared an alternative logo and name for foreign markets in the same visual style – Cannabinoids24.
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