We are a creative studio specializing in brand design for (e-commerce) brands and visual storytelling with a unique flair for illustration that has a distinctive, brand-tailored style. We transform brands from ordinary to memorable in less than 3 months, so that they stand out and catch the eye at first glance. We work with clients who have big ambitions to grow significantly, and provide them with the creative support they need to achieve their ambitious goals.We are a creative studio specialising in brand design for (e-commerce) brands and visual storytelling with a unique flair for illustration that has a distinctive, brand-specific style. We transform brands from ordinary to memorable in less than 3 months, so that they stand out and catch the eye at first glance. We work with clients who have big ambitions to grow significantly, and provide them with the creative support they need to achieve their ambitious goals.
With strong storytelling and visuals, we help your brand:
We do this through top-notch cartoon and animated visuals. We build entire visual identities for brands, from logos to all visual communication. Such areas include artwork interwoven with:We build entire visual identities for brands, from logos to all visual communication. Drawing interwoven into such areas:
The pillars of our production for agencies and game studios are:
Introduce your project in an email so we can jump on the call as soon as possible to discuss how we can help you and under what conditions.
For first contact, please use this enquiry form.
You can get your FREE initial 30-minute consultation right here.
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What is it and what do you want to achieve?
By when is it to happen?
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We prefer to prepare the assignment with our clients so that its implementation is as efficient as possible.
Problem solving is our daily bread! The design must be functional and fit for purpose once deployed. We take all this into account. If you don’t have a marketeer, art director or other creative and you’re not sure what the solution should look like, don’t despair. We’ll be happy to come up with a solution or strategy for you. After all, this is a requirement of most of our clients. On the other hand, we are also very happy to work on multi-author projects, where we have more freedom and fulfill your vision.Problem solving is our daily bread! The design must be functional and fit for purpose once deployed. We take all this into account. If you don’t have a marketer, art director or other creative and you’re not sure what the solution should look like, don’t despair. We’re happy to come up with a solution or strategy for you. After all, this is a requirement of most of our clients.
It all depends on the complexity and scale of the project. However, a standard project always has a very similar basic creation process:
At each stage, you can comment on the intermediate outputs to make timely adjustments to your satisfaction. In the base we provide 2 rounds of adjustments in each phase. In our experience, this is quite sufficient in most cases. If more rounds of editing are required or the brief changes during the course of the work, it is possible that the price will be increased by the hourly rate for this extra work. Each type of project (illustration, visual identity, comic, animated spot, etc.) has slightly different phases, but the structure remains more or less the same. Here’s an example to give you an idea:
Because we don’t sell rolls, but always create original creative works, pricing is a complex process that depends on multiple factors. For smaller commissions, we include the complete creation process in the price of producing the work. However, for larger projects and campaigns, the price consists of the idea and its development, the overall complexity, the art style, the scope of the assignment, the license (based on the desired scope of use) and last but not least, the time we have to process it. We will try to give you a rough estimate in the initial conversation, then a binding quote after discussing the details. Either way, unless another setup is appropriate for your project, we work primarily in a “fixed time, fixed price” model.
Pricing of the basic pillars of the brand → the price is based on the expected scope of work on the brand. Example of scope (logo, identity, 5x label, key marketing visual, print application, product video, graphic manual)
narrative → we price the complexity and possibly the license. Example of 3 levels of comic sophistication (style, color, detail, content) ↓
This always depends on the style, complexity and quantity of the required outputs. However, your feedback and the number of iterations you can have plays a big role. Our studio workload can certainly play a role, but in most cases we are able to provide some express solutions. Example:
Yes. We enjoy technology and keeping up with the times. We use AI quite regularly for various activities and stages of the creative process. We can also generate visuals and videos in virtually any style. However, these technologies are still imperfect and have many limitations. Even so, they can be used to work magic and achieve exciting results.
Where does AI serve us best? It speeds up our ideation and conceptual phase. Quickly visualizing ideas and design directions for clients. Sometimes it speeds up the creation of secondary graphic elements for us, other times they are the basis for the main visual.
It is the definition and transfer of proprietary copyright, without which it is not possible to legally use the created work. The amount of the royalty depends on the scope of use. This is usually:
In most cases, we transfer all rights to our clients so that the project is not burdened with any encumbrances. However, for some situations it is advisable to set up a specific licensing scheme. There, we try to recommend a solution to clients that saves money by purchasing that scope of license only for the intended purpose instead of an unlimited license that they will not use. The scope of the license can be purchased at any time as needed.
We pride ourselves on flexibility. Every brand needs its own visual language and style.
The flexible illustrators in our studio can adapt stylistically to your requirements. From minimalist icons and illustrations, to cartoon and comic book styles, to photorealistic digital paintings and 3D designs, we can deliver. AI generated visuals have virtually no style limit. It’s not even a problem for us to mimic or build on any style you send a sample to.
Sometimes the choice of style is a matter of taste. Most of the time, however, the style has to make sense in the context of the project, the brand, the purpose and the target group or audience of the visuals. If you don’t have experience with this type of work, or are just unsure, we’d be happy to consult with you on style selection. It is also common practice for us to design or build a style selection tailored to your needs to best serve the purpose. Our portfolio is varied and full of different examples of styles. However, for a basic idea you can start here.
That’s the question. Vectors are important for certain types of use. Sometimes it’s implementation on the web or in an application. Other times it may be a certain size of large format prints or production technology. We’re happy to discuss this with you. Producing vectors is not a problem for us. However, vectors in illustration generally take longer to process for some styles, so are more costly, and we will avoid them unless absolutely necessary. For some more complex styles, vectors are not vhdonable at all and technically almost impossible.
In this respect, we consider ourselves a visual fullservice. If we are going to draw or animate something for you, we can certainly put it all into a complex design package. After all, we create entire visual identities for brands. So… yes!
It is not as complicated for small jobs as it is for more complex projects, which are handled by the whole team. You never have to communicate with the team, but only with one team liaison. For a normal email enquiry, you will be assigned a colleague, Viktor, who will discuss the scope and complexity of the project with you, give you a price estimate or prepare a calculation. Next, Michael will take over the project and be your liaison with the creative, consultant and champion for the best possible outcome. Alternatively, depending on the type of project, another member of the team may remain in production.
Our customer is our master. Just keep in mind that if the assignment changes fundamentally or the scope of work increases while the production is underway, you will have to account for extra work. You will always know about these in advance and have an estimate of the amount so that you can think things through. We usually set the number of rounds of editing for a given budget at the beginning and follow that. You can usually count on each stage of the production (storyboard, sketch, graphic creation, drawing, animation) having 1-2 rounds of editing included.
Subjectivity. If the objective parameters of the assignment are met and you feel there are other flaws in the project (e.g. the output feels “”unlikable””), we’ll edit those flaws to the extent of 1 hour of work for free. Everything else can be adjusted at the agreed rate as extra work. We will agree with you in advance the expected scope of this type of extra work.
Olalá. Then you’ve come to the right place! There’s nothing more effective and mutually beneficial than a long-term relationship. We will agree on the terms of cooperation, availability and the form of remuneration, which can be calculated according to time, pieces or lump sum for example for a certain scope of work per month. We will wrap it all up in a framework contract and hooray!
Once the final proofs have been agreed and the invoice has been paid, you will receive a link to a secure cloud folder. We can share the private folder with you during the execution of your project. Most often you will receive graphics in .JPEG, .PNG or .PDF. If the application requires it, we supply .AI or .PSD on request.
If the project allows, we will be happy to prepare templates for you that you can use without the help of other graphic designers. You can also order a manual on how to use the outputs and especially how not to use them. It is also common for us to audit the application of graphics or created visual identity to your communication, products or print launches upon request. Alternatively, we will consult with you, your graphic designer or your printer on suitable adjustments.
Not always. We try to limit the paperwork and lawyers for both sides as much as possible. All you need to do is sign a simple, clear one-page contract letter that defines scope, use (including license), delivery and price. We require a contract for projects with a larger budget (usually over 100,000 CZK). For projects where collaboration or licensing terms need to be specified. Or if the client himself insists on it.
Here you can download a practical comprehensive presentation introducing our studio. You will find an overview of our services, selected projects, process and references.
→ If you’ve read this far, thanks! You are well prepared to join us on the adventure of a new project. Don’t hesitate to contact us! Your first liaison officer will be viktor@artblock.cz.
